How to Merchandise Novelty Sweets

A broad category that offers retailers both versatility and a fun point of difference, novelty sweets are characterful lines that can bring a spark to a wide range of businesses. From retailers and online businesses to leisure outlets and convenience stores, a powerful novelty selection is a valuable proposition. Here, we’re going to highlight some bestsellers in key novelty sub-categories and share tips on how to build a brilliant range that truly stands out from the crowd. If you’re new to the sector and want a bit more background, our post explaining The Joy of Novelty Sweets and Who Buys Them will bring you up to speed in no time.