As a new year begins, countless people from all walks of life make the effort to incorporate healthier habits into their daily routines. No fewer than 48% of Brits have said that they are targeting healthier eating as part of their New Year’s resolutions1 and this time last year 53% of adults were on missions to exercise more2. As a business, providing stock that meets shopper demands is an important technique in ensuring that customers leave satisfied – and come back for more.
Known globally as the world’s favourite energy bar, Clif is leading the way in the market – and has been for some time. The Clif bar was born in 1990 when founder Gary Erickson was on a 175-mile bike ride, so you and shoppers can rest assured that it is the perfect companion to the new year's health kick. A quick and easy source of energy, Clif bars are an ideal snack for fuelling workouts – not just running or cycling! Whether shoppers are heading to the gym, for a kickabout with friends, hitting the climbing wall or the pool, the energy from Clif’s natural ingredients will boost any activity.
In recent years, shoppers are focussing on their health in multiple ways. Protein content has been a focus recently, but consumers are also trying to avoid processed options with plant-based options proving a popular answer3. Clif‘s recipes utilise natural ingredients to create functional and tasty bars that provide plant-powered energy that is easily digestible and delicious. For those shoppers who are actively thinking about their gut health, of which there are many, this is great news4.
Many people set resolutions every year, but many of them don’t last longer than a fortnight. Up to 88% of them, in fact, with the main reason being that we often attack them too hard and jump in at the deep end5. With stock like Clif’s bars you can help shoppers get the ball rolling, but their range also includes Bloks – chewy energy-filled cubes – that provide energy bursts to help you push through any challenge.
Whilst Clif’s range may have been inspired by a mammoth feat of endurance, its products are useful to consumers from all walks of life. Whether your customers are looking for a healthier snack that doesn’t compromise on taste, fuel for a workout, snacks for a hike, or breakfast on the go, there is something in the Clif line-up that will fit the bill. This time of year is as good a time as any to focus on the healthier side of your range and help shoppers in their New Year’s fitness goals. Clif is the perfect partner to support shopper’s health goals alongside their demand for great taste. Stock up on wholesale Clif lines right here at Hancocks, the UK’s largest confectionery wholesaler.
Sources
1 OpenTable: Brits are looking to drink less in the new year
2 Statista
3 EatingWell: EatingWell’s Top 10 Food & Nutrition Trends for 2025
4 Mintel: UK Attitudes towards Healthy Eating Consumer Report 2024
5 Baylor College of Medicine: New Year’s resolutions: Why do we give up on them so quickly?
An avid lover of sweets for three decades, working with confectionery is a dream come true! With a background in journalism and copywriting, I'm a storyteller and love sinking my teeth into the details and making information not only digestible but enjoyable, too. In summary (and for a little fun) here’s a haiku:
For Hancocks I write,
Helping businesses to tread
Roads to sweet success.
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