Offering even more of the most popular chocolate, Duo chocolate bars are a brilliant way to catch the eye of shoppers, offer great value and add incremental sales that are welcome in any store. Complimenting a range of beloved singles, these twin bars will add depth to your range, build excitement and encourage your customers to trade-up on their favourite chocolate treat.
When it comes to making the most of your range of Duo bars, it’s important to know the customers you’re serving. Shoppers who buy Duo bars do not necessarily replace your singles sales, so you don’t want to replace your singles. Whilst Duos offer better value, they’re more expensive than singles and it is important to offer an option at all price points. Typically, Duos shoppers tend to be older than traditional singles buyers, whilst they also attract more male customers.
In store, Duos perform well as part of food-to-go missions. Their bigger size and extra value catch the eye and make them even more appealing to shoppers who may be in a rush. Brand plays a big part in the appeal of a chocolate line, too. We know that shoppers are more likely to buy something if they trust the brand, so choose wisely and you will see those additional sales.
Optimising your Duos range doesn’t have to be difficult. There are many ways that you could fine-tune your offering, but these three things will help you form the basis of a successful Duos offering. Ensure that you have the right range, make sure the lines are visible in-store, and drive the rate of sale by linking Duos to a drink or meal deal. With these three principles in place, you’re well placed to see Duos sales increase.
Picking the right range is a great starting point – and the best-sellers are must-haves for stores. It has already been proven that shoppers love these lines. The top 10 of the most popular Duos lines unsurprisingly includes the most popular lines from the biggest brands. There are three Cadbury Duos in there, with the Wispa, Boost and Double Decker Duos all making the cut. There are also plenty of Nestle bars such as the Lion Milk Chocolate Duo Bar, Bounty Duo and KitKat Chunky Duo as well as Reese’s Trio Peanut Butter Cups representing the United States. The two most popular, however, are both from Mars, with the Snickers Duo taking top spot just ahead of its Mars bar counterpart. The Twix Xtra Chocolate Biscuit Twin Bars also feature, along with their white chocolate counterpart.
Whilst building a range of best-sellers is a great basis for any chocolate offering, stocking the newest lines is also a great way to draw the eye and pique the interest of sweet-toothed shoppers. So working in new and exciting lines such as the Cadbury Twirl Xtra will go down a treat. There are many more beloved bars that have had the Duo treatment, ranging from Cadbury Wispa Gold, Yorkie and, of course, Cadbury Dairy Milk! Here at Hancocks, our range of wholesale chocolate features a wide range of the most desirable Duo bars, including Cadbury chocolate favourites among other British favourites.
Once you’ve decided upon your range, it’s time to make sure that it gets noticed by shoppers. Place your Duos range on the shelves that catch the most glances and support them with secondary displays, too. Make sure to include them in your food-to-go shelves, whilst displaying them around checkout and on promotional ends will also help to maximise shopper awareness. Also, including them in food-to-go promotions, such as meal deals, will help to push the overall sales of your Duos lines.
A mouth-watering range of Duo chocolate bars is a great way to offer shoppers better value per unit and boost sales through your till. As with any in-store push, keep the customer in mind and you’re in good stead to build a Duos range that offers them more of their favourite chocolate bars at better value, whilst driving your own sales – that’s what we call a win-win! When building any range in-store, you’ll be able to bulk buy the chocolate and wholesale sweets you need here at Hancocks. Shop online and make the most of our UK-wide delivery options, which make wholesale confectionery shopping an experience that suits you. If you have any questions about any of our lines, availability or anything else, simply contact us and we will happily help however we can.
