When considering some of the most iconic sweets out there, it would be a definite oversight not to include Parma Violets on the list.
These eye-catching and memorable sweets have been adorning the shelves of British stores for more than 70 years, and are many people’s go-to when it comes to choosing their favourite item of confectionery.
At Hancocks, we have long championed the beauty of Parma Violets, and offered the opportunity for our customers to add these products to their shelves.
Buying Parma Violets in bulk is a regular occurrence for many of our customers, but if you are not among those ranks, why not?
In the latest Hancocks blog, we give five reasons why you should stock up on Parma Violets and give your customers the chance to purchase these brilliant sweet treats.
Unlike some sweets, Parma Violets have a strong and long history behind them. The petals of violets have been used for centuries for medicinal and flavouring purposes. An early ancestor of the modern Parma Violet known as Flower Pastry was consumed in the 1800s.
What we know today as the classic Parma Violet was the invention of Derbyshire-based company Swizzels Matlow, with whom we have a great relationship. They hit the market in the 1940s and remain a popular selection to this day.
One of the reasons for their continuing popularity is that Parma Violets do not really taste like anything else. Their sweet taste is just what many people are looking for from their confectionery selection, and we have heard Parma Violets described as floral and even soapy.
The intrigue and uniqueness of Parma Violets is what makes lots of people love this sweet over and above many others.
Having said that however, it’s fair to say that Parma Violets can divide opinion...
Some people love Parma Violets and some people, well, just don’t.
These are the kind of sweets that really resonate with people who have the kind of taste buds that love sweet and interesting flavours. But if your palate doesn’t enjoy such flavours, Parma Violets aren’t going to be well-received.
Either way, they are sure to be a conversation starter among your customers.
With an increasing number of people adhering to vegetarian and vegan lifestyles, Parma Violets are suitable for both.
This is a great advantage as a retailer when looking to cater to the needs and requirements of as many customers as possible, and can be a strong selling point for your brand. Vegetarian and vegan sweets have never been so important, so don’t overlook their potential.
Love them or loathe them, Parma Violets hold a special place in the hearts of British confectionery lovers. As such, some would argue that no confectionery collection is truly complete unless there are some Parma Violets available. This is why buying wholesale confectionery from Hancocks can pay such dividends.
Hancocks’ collection of fantastic wholesale sweets includes a variety of Parma Violet products. We stock multipacks of Swizzels Original Parma Violets, as well as exciting items like these Swizzels Parma Violet Gift Tubes, Swizzels Giant Parma Violet Tubes and bags of Swizzels’ Parma Violets to buy too.
Parma Violets also form part of our Swizzels Party Mix Tubs, Vegetarian Sweet Mix and Swizzels Loadsa Sweets Bags.
Be sure to take a look through all the wholesale sweets we have available from our online store and find your perfect purchase from Hancocks today.
