The holiday of love, Valentine’s Day is a time of year when many gifts are given. They say that the way to the heart is through the stomach, so it’s no surprise that year after year sweet gifts are incredibly popular! Whilst it isn’t a whole season like Christmas or Easter, it should still be circled in your calendar.
Building a Valentine’s Day gifting range that serves the needs of customers isn’t difficult. When buying your stock and creating your offering, keep the customer in mind and you can’t go wrong. Make sure that you offer options that cater for a variety of price points and different tastes by pairing Valentine’s Day chocolate with sweet options and other gifts.
Having irresistible impulse lines can really boost your entire themed range for Valentine’s Day. As well as adding supplemental sales, these will also get shoppers thinking about the occasion and the sweet gifts they are likely to give. There is a range of loved-up lines that shoppers will be irresistible to shoppers and also make great little Valentine’s presents.
A line that will certainly catch the eye of shoppers, the Tasty Choco Milk Chocolate Roses pair two of the most popular Valentine’s Day gifts into one delicious package! With a green stem and red foil, these chocolate flowers are a Valentine’s Day hit that is also perfect for Mother’s Day.
Bonds of London have a selection of lines that are ideal for this time of year, too. Their Confetti Heart Candy Pop is a fruity delight that romantics won’t hesitate to drop into their basket, whilst the Hearts & Kisses and Love Ya More Than Pizza Pun Boxes are a fun way for shoppers to spread the love.
Of course, there is a wealth of more sizeable options that you can also line your shelves with. One of the most desirable options for gifting, the Lindt Lindor Milk Chocolate Truffles Box is a strong performer all year round. There will no doubt be hordes of customers looking for them for their significant other!
When looking for luxurious treats, many shoppers will turn to chocolate liqueurs. Giving them quality chocolate liqueurs in a gorgeous display tin, the Anthon Berg Gold Bottle Gift Tin is a fitting gift for any occasion. With six different flavours in each bottle, shoppers will certainly see these as wonderful gifts!
Branded lines are always going to appeal to shoppers, especially when choosing gifts, as they are more likely to give a product that they trust. We understand this here at Hancocks, which is why you’ll find a wealth of branded options from the likes of Cadbury, Ferrero and Guylian among many others.
Make the most of your Valentine’s Day range with strategic placement in-store. Showcasing your selection in a high-footfall area will make sure that it is seen by more customers. This also gives you a chance to shelve lines of different price ranges and encourage shoppers to trade up and indulge a little more. To utilise the full pulling power of your impulse picks, display them around the checkout where shoppers are most likely to grab something at the last minute.
If you have the shelf space, have the stock in more than one location. This again increases the likelihood that shoppers will see your stock, whilst also giving them another opportunity to pick up their Valentine’s Day gifts.
As with every other occasion circled in your calendar, we’ve got all the stock you need for Valentine’s Day right here at Hancocks. We’ve got all of the most popular gifting lines and exciting novelty picks, alongside Valentine’s Day gifts for him and Valentine's gifts for her! As with all of our stock, all of the lines you need are available to buy in bulk and to buy online.
