A trio of new releases at Hancocks, all from within the World of Sweets family, have been nominated in the Grocer’s New Product & Packaging Awards for best new product. The newly launched World of Sweets collaboration with Barratt on the Wham Rope and Fruit Salad Rope has seen both lines nominated. Alongside them, another product of the World of Sweets group has been nominated, as the Sweet Vibes Strawberry Freakshake Bag has also caught the eye.
Combining an innovative format with much-loved and recognisable brands, both Barratt Ropes provide consumer excitement on multiple fronts with familiar flavours and an added element of excitement! Each consists of a gummy candy rope at the centre, in either Fruit Salad’s signature pineapple and raspberry or Wham’s sour raspberry flavour, and an outer layer of joyfully crunchy candy pieces. At under 100 calories each, these are a great choice for thrill seekers and those looking for a lighter snack and have an RRP of just 99p! These have not only been recognised by the Grocer but have also gone down a treat with consumers.
Channelling the spirit of the uber-indulgent milkshakes that are their namesake, the Sweet Vibes Freakshake range has landed on the market with a splash. Serving teens and young adults with a moreish and indulgent choice that is exciting, this range targets the demographic between kids and grown-ups and fits perfectly into the adolescent desire for individuality. The Sweet Vibes Strawberry Freakshake Bag is bursting with fruity flavours and a range of great textures, as it pairs the gummy chewiness of gummy giant strawberries, the creaminess of the strawberry milkshake bottles and the lightness of strawberry and vanilla marshmallows. Not only are each of these components top choices, but when eaten together their flavour is reminiscent of a freakshake! Add their eye-catching packaging design into the mix alongside an RRP of £1.25, you can see why these are shaking things up!
All three products have made the shortlist in the confectionery category for New Products this year, with the winners announced in November. Each of the products is available to buy in bulk both online and in Hancocks wholesale stores.
