With the colder weather and darker nights that come with autumn and winter, many shoppers enjoy a night in. Even with restrictions of recent times lifted, many consumers are choosing time at home over a night out. For retailers, there is ample opportunity to increase sales by offering customers a varied range of wholesale sweets and chocolates targeted towards helping them enjoy a wonderful night in the comfort of their own homes.
Stock to share with loved ones will help to entice shoppers to pick something up for their big night in. When shopping on impulse, customers regularly turn to familiar brands and treats. Chocolate share bags are a popular choice for a cosy night at home, with big names such as Reese’s Mini Peanut Butter Cups, Maltesers and Cadbury chocolate always popular options. The same applies when it comes to sweets and sugar bags, with Haribo Starmix Share Bags a long-time bestseller and the Bonds Rhubarb & Custard Bags £1 PMP are a lovely hit of nostalgia. The retro sweets come in a price-marked bag, which is a signal of value and makes it even more appealing for a big night in – which is often seen as an alternative to going out. Bigger chocolate blocks are a good way to supplement your sharing options and offer shoppers even more choice, whilst candy cups offer easy pick n mix servings!
Both self-eat and sharing lines will be drivers of any big night in missions. Sharing options are likely to make up the bulk of purchases, whilst an exciting singles offering can trigger the impulse to purchase in the first place. Chocolate countlines are effective here – especially if you fill your shelves with a blend of popular lines and the latest releases. Branded lines perform well, as they tend to catch admiring glances from sweet-toothed shoppers, whilst there is excitement to try the latest lines.
A selection of crisps and nuts is a worthwhile addition, as many shoppers flock to these kinds of treats to snack on at home. Given that films are often a staple of big nights in, there’s an opportunity for popcorn and American lines, too. Drinks can complete a well-rounded offering, and hot drinks in particular are ideal for the colder nights. The Bonds Hot Chocolate Melt Trio Gift Box are an easy way to allow shoppers to enjoy an exciting hot chocolate and can make a night in feel like a special occasion.
Dedicating space to your mission in-store will not only help to highlight it to customers, but it will encourage sales of different product types across the promotion. On the shelves, grouping brands and product types is good practice that will help shoppers find their preferred items, whilst clear signposting will help them navigate to it in-store. Raise awareness using your online presence too. Given that the window of opportunity for big night in campaigns runs alongside both Halloween and Christmas missions, don’t be afraid to remind shoppers of what you’re offering during the autumn and winter months.
A big night in is often seen as a cheaper alternative to going out, so giving shelf space to price-marked packs is wise. These promote value and will catch the eye of cost-conscious shoppers. Where possible, promotional offers will act as a motivator to purchase, too.
As with any promotional effort in store, it is important to have the stock to support your efforts. With all of the biggest brands and most popular lines, you can find all of the bulk chocolate and sweets that you need for your big night in campaign right here! If you have any questions about any of our stock, or deliveries, simply contact our team and we’ll happily help you out!
