Easter offers an unmissable opportunity for retailers to capitalise on shoppers’ willingness to spend on sweet treats. Our specialist selection of Easter-themed sweets is filled with all of the stock you’ll need to keep your customers satisfied. Hancocks’ Easter pick n mix range features a joyous selection of seasonal lines and provides you with an easy way to add seasonal flair to your store. However you integrate Easter pick n mix sweets into your range, they’re sure to put a spring in your customers’ step!
No matter the season, jelly sweets dominate pick n mix stands. Appealing to customers young and old, they are a sure-fire way to put smiles on faces. Great examples of popular Easter pick n mix include the fruity delight of gummy Kingsway Bunnies and the familiar taste of Giant Fried Eggs. Consumers, children and the young-at-heart especially, love to sink their teeth into jelly sweets, so adding a selection of popular Easter treats will make them all desperate to pick a mix! They’re also an ideal base for any pre-mixed cups, cone bags or boxes that you make.
Marshmallow treats, like Marshmallow Flowers and Butterflies, offer a light and sweet treat that appeals to consumers looking for a softer, more delicate sweet for Easter. With their unique designs and fruity flavours, these are not only ideal for Easter but for the whole of spring. Their playful shapes and bright colours make them stand out in any range. For a full seasonal effect, you can complement these with some adorable animals. The Pink & White Bunny Mallows, Yellow & Pink Chick Mallows and Marshmallow Ducks make it easy to add cuteness and charm to your Easter pick n mix range – offering great returns, too.
Chocolate is essential for Easter, isn’t it? Our wholesale Easter chocolate pick n mix will have chocoholics diving into your range. The allure of unwrapping a Foiled Mini Egg or biting into a rich, creamy centred Creme Filled Egg resonates with shoppers of all ages. Of course, there is also the Glisten Chocolate Mini Eggs – milk chocolate eggs in a crispy sugar shell, that you know will go down a treat. This is the perfect way to combine popular Easter treats and pick and mix, stock up and see the excitement in store today!
As a retailer, you’ll know that offering something for everyone is important – and about more than a variety of flavours. A truly inclusive range features options for a broad range of dietary requirements, too. Veganism is popular in the UK – sweets are no exception. Adding some vegan pick n mix sweets into your seasonal range will broaden its appeal. Fruity lines like Kingsway Vegan Fizzy Sour Apples will fit into the springtime vibe seamlessly. Whilst vegan sweets also cater for vegetarians, many chocolates are also suitable for them. Seasonal stock like Rabbit Heads and Happy Flowers offer a gluten-free pick for coeliac customers, whilst these Fried Eggs are halal-certified.
Whilst it makes perfect sense to bolster your pick n mix with a taste of Easter, there are several ways you can go about this. Given that each pick n mix stand has its own purpose, it is important to take a considered approach when updating stock for Easter. For example, if your pick n mix range is central to your business’ success then your approach will be entirely different to someone with a smaller, supplementary stand. Here are just a few ways that you can integrate the most popular Easter pick n mix into your plans:
Identify the lines in your range that aren’t the strongest sellers and temporarily replace them with more popular Easter treats. This refreshes your selection and ensures that every inch of your pick n mix space is filled with high-demand sweets for Easter. It also allows you to tweak your range after the season.
Consider affording more space to your pick n mix area during the Easter season. This can be achieved by reorganising existing displays or temporarily repurposing areas within your store to showcase the Easter range more prominently. If your current range of pick n mix is performing strongly, this can be a great way to capitalise on the trend in your customer base.
For a more impactful change, consider a complete revamp of your pick n mix section. Introduce Easter-themed decor and signage to create a festive and inviting atmosphere, encouraging consumers to explore and indulge in the new seasonal offerings. This can be particularly effective for leisure retailers, where customers shop much more impulsively and with a higher turnover.
Easter eggs may steal the limelight, but there is so much more that you can offer customers. Updated Easter pick n mix is just one option – there are other wholesale Easter sweets and gifts, plus many varieties and flavours of Easter chocolate. By focusing on what shoppers love about all of these lines, Hancocks customers can maximise their Easter sales and create a memorable shopping experience that keeps consumers coming back throughout the season.
Remember, stocking up early on Easter lines is important as it ensures you have the best selection for your customers and allows you to not only begin your Easter push with a flourish but sustain it.
An avid lover of sweets for three decades, working with confectionery is a dream come true! With a background in journalism and copywriting, I'm a storyteller and love sinking my teeth into the details and making information not only digestible but enjoyable, too. In summary (and for a little fun) here’s a haiku:
For Hancocks I write,
Helping businesses to tread
Roads to sweet success.
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