Every year there are certain events that you circle on the calendar. Some create universal excitement, such as New Year’s and Christmas, whilst others are more personal like birthdays or anniversaries – but all deserve celebration when they come around.
A calendar event that has often goes under the radar is Thanksgiving. It may not be huge in the UK, but in America it is as big as any other holiday. So, even as a UK retailer when Thanksgiving comes around it offers an opportunity to enhance your sales performance.
There are some truly iconic American sweets that are popular through the year, and Thanksgiving presents the perfect opportunity to provide your customers with some delicious treats and candies from across the pond.
Here are a few ideas of what you could add to your shelves, handpicked to appeal to anybody celebrating Thanksgiving this year.
The most iconic thing about Thanksgiving is the huge meal with loved ones. But we all know that after even the most gluttonous of meals, there is magically still room for that special sweet something.
Ideal for nibbling on – and not to mention iconic – all Hershey’s chocolate bars are a great addition at this time of year. There’s the ever-popular Cookies N Crème bars, as well as the delicious Cookies and Chocolate bars – both are just the ticket for that post-meal indulgence.
Think your customers will want more? Then Hershey’s Chocolate Hampers should do the trick! Offering a variety of Hershey’s favourites, these are a great buy for families and anybody with a particularly sweet tooth this Thanksgiving.
Not much feels as American as marshmallows toasted on a campfire, especially when they come in packaging that looks this great! But Mega Marshmallows aren’t just easy on the eye – they’re fluffy and deliciously vanilla in flavour, just as marshmallows should be. We’re entering the prime time of year for bonfires, so s’mores may well be on the minds of many, too!
As people turn to winter warmers more and more, there will also be a call for marshmallows to accompany hot drinks, which is yet another opportunity for this American classic! Mega Marshmallows are available in both 300g and 550g bags, offering more options for both you and your customers.
Nerds are a sure-fire favourite for any store this Thanksgiving, as everyone knows these little treats pack a real punch and are always a hit.
Offering zesty flavour options, Nerds giant boxes are a great option for gifting or stocking up candy buffets. Popular flavour combinations include peach and wild berry, lemonade and strawberry, and grape and strawberry. For those struggling to choose, the Wonka Nerds Candy Box Hamper includes an array of Nerds candies alongside other Wonka creations.
With that iconic branding and a truly delicious collection of products, candy lovers go nutty for Reese’s all year round. So, when a huge American holiday like Thanksgiving comes around, there is even more reason to add some orange to your shelves!
The brilliant Peanut Butter Cups Miniature Bags are a solid Thanksgiving investment. These can make wonderful presents but are also perfect for cracking open and sharing after a big Thanksgiving meal, too.
Something a little different, the indulgent Reese’s Sticks offer the same classic flavours with a wafer base, while their classic Peanut Butter Cups are always worth adding to your range.
Seeing as it’s Thanksgiving, it would only be polite to give something back to our stateside friends, right? One of the British exports that has been best received in the USA is without doubt the Harry Potter franchise, with its whimsical wizardry and British charm winning plenty of American hearts.
Offering a literal taste of the movies, Bertie Bott’s Every Flavour Beans from the famous train scene are like nothing else. As Ron experienced, there are some weird and wonderful flavours such as earwax, soap and vomit. But there are delicious ones too, with favourites such as watermelon, green apple and banana. Ideal for any Potter fanatic, these gift boxes can be bought and shared after dinner and are sure to be a hit with kids this Thanksgiving. For the chocolate lover, Harry Potter Milk Chocolate Frogs are a perfect offering. But don’t worry, unlike those in the movie these will not try to jump out of the window!
It could be said that America has a habit of overdoing things. For some, Warheads may fall into this bracket. Super sour across the range, there are plenty of options to get tastebuds tingling. From classics like All Mixed Up Chewy Candy and Sour Jelly Beans to more innovative sweets such as Super Sour Candy Spray and Super Sour Double Drops. Whatever your customers tend to buy, there are Warheads options for every sour candy fan.
Another fantastic option for fans of stateside sour candies is Sour Punch. Their tangy straws come in a range of flavours including Strawberry, Blue Raspberry and Rainbow to name but a few. Their sour and fruity trademark flavours span the entire range, with assortments such as Sour Punch Bites Tropical Blends and the Rad Reds counterpart, too.
To give customers the option of buying someone a truly special Thanksgiving gift, a confectionary hamper is certainly a brilliant option. Themed and packed to the brim, these are gifts that keep on giving due to just how many wonderful treats each selection contains!
From the enchanting Harry Potter Wizards Mix Hampers, to the fabulous Reese’s Chocolate Hamper and Taste of the USA American Candy Hamper, these are ideal for any confectionary lover looking to celebrate the holiday, while they can also be used to cater for guests at Thanksgiving parties.
Shaker cups packed with colourful favourites are always a lovely gifting option to offer to customers. Our American Pic n Mix Cup is a great way to offer a flavour of stateside sweeties. The brilliant range of shaker cups from Bonds of London are always a hit too, including yummy favourites such as the Candy Bliss, Rainbow Vibes and Just Desserts Berry Mess flavours that are popular all year round.
Whilst it may not traditionally be a fixture on the British calendar, Thanksgiving is an opportunity for your business and stocking up on wholesale American sweets is a fun way to make the most of it. As you’ve seen, there are plenty of options from the USA that are appealing all-year round but can also wave the star-spangled banner in your store for Thanksgiving 2021.
