Ever since its foundation in 1928, Swizzels has had one goal – to create sweets that put a smile on everybody’s face. Their storied history has seen many twists and turns, but all the while they have continued to create thrilling treats for sweet lovers. Proof of this can be found in the remarkable range of confectionery that has stood the test of time. Rainbow Drops, for example, were created back in the 1930s, whilst Parma Violets have been with us since 1946 and Love Hearts are 70 years old, too! None of this would be possible without Swizzels’ ingenuity, which is also central to how they became such a beloved brand and a British icon.
Over the years, Swizzels has always paid close attention to feedback from fans and has always ensured that their delicious inventions hit the spot with those who love them the most. That’s why they have so many lines that have been part of the family for decades. Not only that, but Swizzels has dreamt up countless variations of classic treats and reimagined their flavours, meaning that their stalwarts are adored by multiple generations of sweet lovers. Look through their range and you’ll not only see favourites like Drumstick Lollies, but variations such as Drumstick Choos and Drumstick Original Chew Bars! Pick another Swizzels favourite like the Double Dip, and you’ll find Love Hearts and Minions varieties. This is an activity that you could repeat many times across the whole Swizzels family. The jaw-dropping creativity doesn’t stop at sweets either – the brand has made everything from drinks and iced lollies to sweetly scented candles!
In recent years, a dominant theme in consumer demand has been the rise of different dietary requirements. This has led to a huge increase in the popularity of vegan food, with the number of vegans in the UK more than quadrupling since 20141. With interest in Veganuary also growing yearly2, it is no surprise that there has been a swell in the number of vegan sweets available as the world’s best-loved brands cater to changing consumer demand.
A brand that is as on the button as Swizzels hasn’t missed this, and they have long been catering for a wide variety of lifestyles and dietary orientations. From new creations such as Puds to stalwarts of the Swizzels stable in Love Hearts and Parma Violets, Swizzels make so many options for everyone. Yep, Swizzels have used their ingenuity to update recipes of many classic lines so that they are vegan, without compromising their beloved and iconic flavours. Let’s look at some of the Swizzels favourites that have the magic formula of vegan ingredients and the lip-licking, smile-inducing signature Swizzels wonder.
One of the first Swizzels sweets that comes to mind, whether focusing on vegan or not, is Love Hearts. Each candy tablet comes with fruity flavours, a cute message and a vegan recipe! One of the many updated recipes across the Swizzels family, Love Hearts sweets are made without animal products or artificial colours, meaning they are suitable for vegetarian and vegan diets. This applies to each variation from Mini Rolls to the Love Hearts Sherbet Dip and Love Hearts Candy Lip Sticks!
It is the same story with other Swizzels hard candy favourites. So whether they prefer the distinctive perfumed flavours of Parma Violets, the kick of Fizzers, or the simple joy that comes with each like of Double Lollies, the Swizzels classics can be enjoyed by even more sweet lovers thanks to their vegan recipes.
Arguably more impressive is the fact that the inimitable chewiness of Drumstick lollies and Refreshers chew bars are also vegan! If you’ve ever looked into how sweets are made, then you’ll know that it is comparatively more difficult to create delightfully chewy vegan sweets. This is because the most common ingredient used to achieve this texture is gelatine – mostly pork and beef variants. However, by utilising alternative natural ingredients, sweet makers have a way around using these animal products in their chewy delights. It was by mastering these animal-free alternatives that Swizzels updated their recipes – without sweet lovers even noticing!
Today, you’ll find a wider selection of vegan Swizzels lines than ever before, with the classics being joined by new vegan-friendly additions. The vegan representation within all categories of the Swizzels range is on the rise, with their original lines and the variety range growing by 18 and 19% respectively, whilst their vegan countlines contingent has grown by 28%3. Swizzels believes that sweets are something that should be enjoyed by everyone, just like we do at Hancocks. That’s why we offer the best vegan Swizzels sweets from across their range, meaning you can stock up easily and provide shoppers with the sweets they so clearly love! So whether you’re looking for nostalgic classics like Rainbow Drops and Fruity Pops, or new lines like Puds (available in the Swizzels Curious Chews) or the selection of Drumstick sweets, you can shop the best Swizzels vegan sweets in bulk right here.
1The Vegan Society
2Veganuary UK
3Ex-Factory data value 4wks to 29.01.23
