The FIFA World Cup regularly attracts some of the largest audiences around the world and captures the imagination of football fans of all ages. Throughout the duration of the tournament in Qatar, shoppers will be looking for sweet treats and snacks to enjoy whilst watching games, and there are a few areas that it is worthwhile focussing on. Being the first winter World Cup, there will be fewer people heading out to watch games and more people watching them at home. So offering sharing lines and impulse treats will strike a chord with shoppers right through to the final on December 18th.
There are several bulk sweets you can stock that will catch the eye of shoppers taken by World Cup fever. From pick n mix to branded bags, there are plenty of choices from popular brands that are sure to hit the spot. If you want to tailor your offering of pick and mix sweets, the delicious Milk Chocolate Hollow Foiled Footballs are the perfect addition. then the Lion Football Gums are another brilliant pick n mix option. With the classic mix of fruit and liquorice flavours, these shaped hard gums are perfect for the World Cup season. The retro favourites, previously known as Lions Sports Mixture, are not only available in bulk bags that are perfect for pick n mix stands, but a fantastic sharing option, too. The Lion Football Gum Bags 150g £1 PMP and Maynards Bassetts Sports Mix £1 PMP are also ideal game day sharing options, whilst the £1 mark catches the eye and signals value.
For younger football fans, the Football Lollipop with Whistle is a fun novelty line that is sure to appeal to their impulses. Pairing a fruit-flavoured football lollipop with a triple-headed whistle, these are the perfect way for sweet lovers to support their team at the tournament. If you want to compliment these with other eye-catching novelty lines, then look no further than the Crazy Candy Factory range, which includes a wide range of fun treats that will capture the imagination.
Stocking up on your most popular sharing lines will stand you in good stead ahead of the period. Both sharing bags and chocolate blocks will be popular, whilst working in some price-marked lines is a good idea, too. These price-stamped packs signal value to shoppers and mean that impulse buys are more likely. Make the most of any promotions in-store by adding the option to trade up with chocolate boxes and, as always, you can encourage those impromptu sales with popular brands that customers know and trust.
Retailers will know that there is more demand than ever to cater for different dietary requirements. Here at Hancocks, you’ll find a wide range of lines that includes vegetarian, halal and vegan sweets. Many of the most popular chocolate bars are suitable for vegetarians, whilst Sweetzone’s delicious range offers pick n mix sweets for halal diets, whilst thanks to Dirty Cow you can offer indulgent vegan chocolate.
Giving space in store for a dedicated display can help to catch the attention of shoppers – ideally in high footfall locations. Adding multiple locations around the store will help to boost sales of targeted lines as well, with impulse lines effective near the checkout area.
As always, you can find all of the wholesale sweets you need right here at Hancocks. We’ve worked hard to build our vast range of sweets and chocolate so that you can fill your store with the stock that customers want. If you have any questions about any of our stock, reach out to our team who will be happy to help however they can!
