Year after year, there’s a lot of excitement for St. Patrick’s Day. Whether people dress up as leprechauns or simply treat themselves to a Guinness or two, it’s a time when many people enjoy themselves!
With spirits high and the fun of the celebrations, an exciting retail opportunity presents itself. Within our wealth of wonderful confectionery here at Hancocks, there are many lines that could add a little more gold to the pot at the end of the rainbow this St. Patrick’s Day.
Pick n mix is always going to be popular but adding themed choices to your regular rotation is a great way to boost sales. Given that St. Patrick is the patron saint of Ireland sweets that are green and orange are ideal. Luckily for you, we have loads of delicious options for each colour – and they’re easy to find thanks to our colour filters.
When it comes to green sweets, apple flavours are likely to be the core of any offering. Tubs of Vidal Apple Belts are delicious – and most certainly green! The same goes for the Sweetzone Apple Pencils, which also come in an easy to retail tub.
Everyone loves to see bon bons in a pick n mix, and our Kingsway Watermelon Bon Bons fit the theme perfectly. With Caramel and Orange flavours, you can include bon bons of all three colours! Kingsway also have Green and Orange Paint Balls which will add another dimension to your pick n mix stand. Just like all other Paint Balls, these sugar-coated marshmallows are exclusive to Hancocks.
There are plenty of orange favourites, too. The fizzy fun of Peach Rings is always well received, as are the Sweetzone Orange & Lemon Slices. The juicy Haribo Yellow Bellies and Vidal Veggie Fizzy Tropical Slices are both orange and green, making them perfect for the occasion.
Leprechauns are a big part of St. Patrick’s Day. Large numbers of people will dress up as the mischievous little guys who famously hid a pot of gold at the end of the rainbow. So this is the perfect opportunity to fill cups with a selection of themed pick and mix sweets, giving customers their own pot of confectionery gold!
The Kingsway Gold Milk Chocolate Coins are a great wholesale chocolate option. You can add them to your pick n mix stand, but they’re perfect for putting into cups, too. But you can’t have the pot of gold without the rainbow. From Rainbow Pencils to Fizzy Rainbow Bites, there are plenty of popular and delicious choices that shoppers will be drawn to. For those who prefer chocolate, Snowies and Jazzies are great alternatives.
A truly unique treat any time of the year, the Kingsway Pint Pots are in their element when it comes to St. Paddy’s Day. The fruit flavoured jelly sweets are like no other. With their amazing design they are sure to stand out and grab the attention of shoppers.
For most people, there is one brand that jumps to mind in relation to Ireland and St. Patrick’s Day. Guinness is synonymous with the country and the holiday, which is why their sweet treats are a must-have! The Guinness Dark Chocolate Bar is subtly flavoured with notes of the Irish stout, resulting in a smooth, rich indulgence. Alongside this, we also have pouches of Guinness Milk Chocolate Mini Caramels. Combining a milk chocolate shell with a Guinness-flavoured caramel centre, these delicious luxuries make brilliant gifting and sharing options.
Sticking with the drinks theme, The Dorset Sweet Company Baileys & White Chocolate Fudge is another worthwhile addition. The white chocolate fudge flavoured with Bailey’s Irish Cream Liqueur is truly like no other. Handmade the same way for more than 50 years, this creamy fudge is one that customers will fall in love with!
It might not be a date you traditionally circle in your calendar, but there are definitely retail opportunities with St. Patrick’s Day. Hopefully, these ideas have provided inspiration for you and your store to enjoy the luck of the Irish this year!
