Christmas is the busiest time of the year. Whether people are rushing around looking for the must-have gift or trying to find a turkey for the big day, stores of all kinds will have plenty of customers this time of year.
Targeting impulse buys with irresistible and eye-catching Christmas stock will not only spread festive cheer but can also be a nice boost for your business. Confectionery is a popular and cheap gift at Christmastime, and shoppers regularly pick them up as stocking fun fillers and little treats.
Here at Hancocks, there’s a wide range of festive impulse picks within our wholesale range, meaning it’s easy to find any festive stock you need! You’ll find plenty of Christmas confectionery that is perfect for catching the eye of customers – especially if they are in prominent locations in-store. From selection boxes to festive pick n mix, we have picks that are ideal stocking fillers or impulse buys!
When it comes to December, chocolate tastes all the sweeter. Certain chocolates perform much better at Christmas, whilst there are festive variations that appear and have an impact. From tried and tested favourites to new and exciting additions for the season, there’s a great selection of Christmas chocolates that are hard to resist.
During the festive season, character chocolates always perform well. Customers love treating themselves to a cute snack full of yuletide spirit. Younger shoppers in particular relate to seeing figures and faces on their treats, meaning that they make nice little treats for them whilst out with the family – but also fun stocking fillers, too. For instance, chocolate Santa figures will add a sprinkling of festive magic – complement them with reindeer, penguins and other festive favourites for a range with character.
An iconic pick when it comes to stocking fillers, Selection Boxes are a fixture of any Christmas range worth its salt. Crafting a range that includes picks from the most popular brands is the clearest way to serve shoppers, whilst providing options for different price points is a key tool in ensuring that they are happy customers. In today’s market, there are more choices than ever, with options to serve every taste and picks that are suitable for dietary requirements, too.
Particularly with exciting seasonal lines, shoppers are more likely to buy stock on a whim at Christmastime. Whether they see them as a quick and easy gifting option, need something to share with loved ones, or want to indulge when they get home, shoppers have more reasons to shop at this time of year than any other.
Especially for businesses that rely on their pick n mix range, we have a broad selection of festive lines that will add a magical edge to your stand throughout Christmastime. Whether you simply up the ratio of green and red sweets in your offering or add tasty festive faces like the Frisia Fizzy Bubblegum Reindeer or gummy elves, penguins – there are so many exciting Christmas pick n mix lines to choose from!
As with any time of year, some people will always prefer sweets to chocolate. And for those customers, there are plenty of Christmas sweets to help sprinkle the festive magic within your store. Candy Cups of festive-themed sweets are hard to resist, and the Bonds Reindeer Faces are a fine example. The adorable cola and fruit-flavoured sweets will be enjoyed by everyone!
Festive lollipops are also a great way to catch the eye of shoppers. Candy Realms has adorable festive novelty lollipops that are sure to get younger shoppers excited. Within their imaginative festive range, Candy Realms there is everything from cute mallow pops to fun sherbet dippers and gummy pops – all amazingly festive! If you're in the market for delicious novelty Christmas lollipops, then look no further.
For sweet lovers, candy cups are always a tempting prospect. No matter the flavour, they look great on shelf and are hard to resist. For the Christmas season, you’ll find a host of favourites alongside festive cups of elves, reindeer and other wintry heroes. If you want to offer a wider variety, you’ll find other candy cups that are the perfect colours for a festive theme, with a great mix of flavours and colours to boost your offering. Ready-made mixes that are easy to merchandise and practical for shoppers, they are an easy way to enhance your festive range.
If customers are in a queue and they see Christmas chocolate boxes or a tray of a loved one’s favourites, then you’ve saved them from having to hunt for another gift!
Festive favourites like tubs of Cadbury Heroes and Roses are strong Christmastime performers. You’ll likely get a few shoppers who pick them up as a treat for themselves, too! The same could be said about a whole host of tubs from big-name brands, whilst Christmas sharing pouches and bags offer a great alternative. Whilst these are also ideal for sharing with friends and family, these smaller portions are more suitable for a long day on the road or a cosy night in with a festive flick on the TV. Add them to your range for more flexibility and to appeal to more shoppers with ease.
There are plenty of sweet boxes that are also sure to hop into baskets. Yes, chocolate does go hand in hand with the winter months, but many shoppers still prefer sweets – and it is important to serve them, too. As ever, the world of sweets is jam-packed with mouthwatering and popular options to put a smile on any face. From on-trend sour sweets to retro favourites, countless options will spread festive cheer.
Trays of chocolates and truffles are easy gifts to give that are always well-received and tasty, too! From classics like Cadbury Milk Tray to vegan chocolate selection boxes and chocolate liqueurs, we stock a wide range of popular lines that make perfect Christmas gifts. Shortbread is a lovely wintery gift that is perfect for Christmas, and you can’t go wrong with truffles, can you? Whatever gifting options suit your customers, we have you covered.
Every year, Christmas presents ample opportunities to maximise profits. By exploring more of these avenues, your business can turn the most wonderful time of the year into the most successful time of the year! Having tempting stocking fillers in store is just one of these opportunities.
Throughout our range of wholesale sweets, we have the whole of Christmas covered. Discover Christmas pick and mix to add sparkle to sweet stands, plus stocking fillers, wholesale Christmas chocolate, and advent calendars. There are even candy canes and Christmas tree decorations! So, you’ll be able to find the bulk sweets you need for the festive period, right here at Hancocks.
