There are numerous seasonal opportunities throughout the year, each presenting confectionery retailers of all varieties with fun and fantastic avenues to boost their sales. Chief among these seasons is Halloween. Fronted by ghosts and ghouls, pumpkins and witches, and so many more, Halloween is a time of year when new sweet releases are particularly exciting.
With so much scope for playful creativity, novelty sweets, in particular, come to life as Halloween comes around. A brand that’s known for its sweets that capture the imagination, Candy Realms has released a cackle of spectacular novelty lines that are ideal for the spooky season.
Brilliantly eye-catching and terrifyingly tasty, the new Candy Realms Petrifying Pumpkins Candy Cups offer a Halloween indulgence that can be enjoyed anywhere! The cups are filled with fruity jelly favourites and tongue-painting mallows, providing tricks and treats for shoppers of all ages.
Combining a pumpkin, a ghost, a monster and a bat, the Candy Realms Halloween Mallow Stackers are a delightfully delicious, frightfully fun novelty option. The stack of strawberry-flavoured mallow characters is a fresh take on a format that has proven popular year after year and is guaranteed to drop jaws in-store. With an RRP of just £1 and standing a whopping 27cm tall, these will have younger shoppers under their spell.
More bone-a-fide iconic mallow pop, the Skull Mallows are inspired by the Mexican Day of the Dead. The fruity mallow pops are sugar-coated and have colourful designs that are sure to catch the eye. This format was a top seller in convenience stores last year and with this bright design, it will appeal and offer an interesting point of difference to the Halloween regulars!
Offering another playful twist on this theme, Candy Realms Skull Pops Push n Twist are also inspired by the Mexican festival. This trio of colourful designs add an aspect of play as with the push of a switch their heads open up to reveal the fruity lollipop inside. Shoppers love these not only because they’re captivating, but because the lollies can be replaced so the jaw-dropping continues.
Another favourite from last year that has been updated, the Candy Realms Spooky Tubes offer striking skull and pumpkin designs that fit the Halloween aesthetic boo-tifully. Each tube is filled with fruit-flavoured candy that can easily be re-sealed and enjoyed anywhere. Again, with a £1 RRP, these are great impulse lines that school kids are sure to love on their way home.
Perfect for trick-or-treaters, the Pumpkin Light Up Pop not only provides either a strawberry, cherry, or blue raspberry flavour lollipop, but it functions as a flashlight, too. A striking addition to any Halloween range, these are a must-stock.
Halloween isn’t just about pumpkins, witches' hats, skulls, and the usual suspects. As the season has grown culturally, so has the breadth of figures and costumes associated with it. Whether they’re inspired by E.T., or the classic little green men with big black eyes, aliens are commonplace throughout so many Halloween festivities! With this in mind, add an out-of-this-world novelty treat to your range in the form of Alien Balloons with Popping Candy. Each pack includes 4 sachets of strawberry popping candy alongside a pair of self-inflating alien balloons that provide over a week of fun!
When building your Halloween range, with Candy Realms on your side you’ll have a few tricks and treats up your sleeve. Shop their range in bulk here at Hancocks and make sure that you are stocked up and ready for spooky season.
