Every sweetshop has defining features and its own unique strengths. But there are some confectionery lines that can perform well in any setting. Sugar bags are just such a line. With many of the most popular sweets available in sharing bags, you can make sure that there is always an appealing option for anyone in store.
Sugar bags make up 61% of all sugar confectionery sales in stores, making them the largest sugar segment. So not only are they must-have bulk sweets, but it also makes sense to apply special consideration to those on your shelves! From the lines you choose to where and how you display them, here are some simple tips to help boost your sweet bags sales.
Bigger sharing bags in particular are growing a growing market, having increased in 11% in recent times and helping the whole sector more valuable. This is in part because they’re ideal for the continuing trend of ‘big night in’. So many people enjoy a cosy night in with family, friends and loved ones, and bags of sugary sweets are one of the most popular snacks for these occasions. Price-marked packs make up the majority of sugar bag sales, accounting for 75% of them. So it can be valuable to highlight them on shelves. The rise in dietary-friendly options has contributed to the increase in sugar bag sales, too – vegan and halal lines account for 43% of the sector’s growth between them. Data also suggests that 69% of sweet bags are bought by female shoppers and that sales are mainly incremental to purchases of single lines.
Merchandising your display clearly is a key factor in making the most of your sales. Ensuring the shopping experience is easy for customers means they’re happier in-store and are more likely to find exactly what they want. The best place to start is to group your stock by segment and then block the products by brand. This will make the journey around the store smoother and finding specific items simpler. Placing your best sellers on the best-performing shelves is a key factor in getting the most out of your shelves. Finally, aligning the space to share sales will help more lines catch the eye. This is more likely to tempt shoppers into trying something new or grabbing an extra bag.
A really simple way to drive sales is to stock the most popular lines. It will be no surprise to hear that the top ten best-selling bags in independent and symbol stores include the biggest brands! The list includes a variety of different sweets with household names like Skittles, Cadbury Eclairs, and Rowntree’s Fruit Pastilles. You’ll also find iconic favourites like the Maynards Bassetts Wine Gums and Jelly Babies alongside Swizzels’ Drumstick Squashies. Then there are no less than four Haribo sugar bags! Tangfastics and Starmix bags are first and second on the list respectively, whilst Supermix and Giant Strawbs are also in the top ten. Whilst these are the best sweets to stock, it’s important to stock a variety of different types of sweets to ensure that you cater for all tastes.
Going the extra mile with in-store signposting can really help. This helps shoppers looking for your sweets bags to find them, whilst also highlighting them to those who aren’t. Creating a sharing bundle deal is a great way to sell a higher number of units in tandem with visual merchandising. This will obviously please those on the hunt for their favourite sweet bags, whilst it may also tempt impulsive shoppers to stock up for a ‘big night in’!
You will already be well aware of the draw that sugar bags hold for your customers, but with a few tweaks, you can boost these sales further and maximise the potential of such a popular sector in your store. Here at Hancocks, you’ll find all of the bulk wholesale bags you need, along with any pick n mix, chocolate or any other confectionery may need.
