Given how important your in-store product range is to your overall success, any way you can enhance it is advantageous.One way to do this is by enhancing the products you stock. The better the products you sell, the more likely you are to secure those all-important sales.But never underestimate the importance of in-store product placement. The layout of your stores and the order and levels on which you place your products can have a really big effect on how successful your efforts prove.This is where a Planogram can pay some big dividends. We at Hancocks have teamed up with Plan for Profit to help our customers with special product placement guidance.
How do Planograms work?
A Planogram provides retailers with a visual diagram of where products should optimally be placed within a store.
A retail Planogram helps provide placement information on both a Macro and Micro level.
Macro product placement information enables retailers to understand where to locate specific product categories within a store’s geography. This also helps retailers understand how much space should be given to each product range.
Store Planograms also offer expert advice about product placement on the Micro level. This means within a specific section of the store, the Planogram can assist in terms of how much space should be dedicated to a specific product. This means that you don’t waste space on lower-selling products, push your best sellers to the forefront, and optimise your stock levels.
Get a Planogram from Plan for Profit
Want to see a Planogram example? The team at Plan for Profit has made a series of sample Planograms available for retailers to take advantage of.
We at Hancocks are delighted to be able to promote these fantastic resources and help retailers arrange their stores in the optimal way throughout 2021.
Be sure to take a look through the Planograms available and see how you can enhance the layout of your store.
If you have any questions, simply get in touch with the Hancocks team. We will be happy to assist in any way we can.
