There are certain dates throughout the year that are tied to sweets and treats. Shrove Tuesday – aka Pancake Day – is certainly one of them! It’s always hugely popular in the UK, which means it’s a great opportunity for stores to supply shoppers with what they need. As a confectionery retailer, you might not sell ingredients for pancakes themselves, but what you do sell can transform a good pancake into a flippin’ great one!
So, it could be worthwhile dedicating a section in store to capitalise on the excitement among shoppers. Britons love pancake Tuesday, and once they’ve found the best pancake recipe, they’ll be looking for cracking toppings. So, you should also decide if you want to fill shelves with toppings and supplies or earn extra brownie points and prepare the ultimate pancake topping kits. Whichever route best suits your store, here are a few ideas of the kind of stock that would make an amazing addition to any kitchen for Pancake Day.
Whether it’s simple cream or something much more extravagant, sweet toppings are incredibly popular for pancakes. As a confectionery retailer, this is music to your ears!
Chocolate is a hugely popular topping for so many things, so having chocolate options is a solid idea. Something like the Kingsway Sugar Strands will perfectly add a colourful sprinkle of sweetness over freshly made pancakes. Another great choice is the Sweet Dreams Choc Nibbles, which will melt delightfully into a hot pancake. They come in an array of flavours, too! These include Mint and Orange. Fans of white chocolate will surely appreciate the Milkybar Mini Mix, too. Delivering the same creamy Milkybar goodness, these pieces are perfect for crowning a pancake.
Marshmallows are a welcome addition to any pancake – their softness just works so well! Throughout our range, you’ll find a selection of marshmallows of all different colours and shapes. There are giant and mini marshmallows, as well as heart, flower and even chick and bunny design mallows! These are adorable and will get shoppers in the mood for Easter.
Let’s Bake & Decorate also have mini marshmallows, but that’s not all they have. They have indulgent toppers that include both Salted Caramel and Lemon Fudge tubs as well as Honeycomb Sprinkles. Adding these will make for spectacular pancakes that are as good to look at as they are to eat!
As someone who already sells sweets, it’s a great idea to repurpose them as quirky pancake toppings. If you already have a pick n mix stand, not only is this easy, but you already know what your customers like best! From chocolate mice to gummy bears, there are plenty of options that will certainly brighten up proceedings. Snowies will add chocolatey flavour as well as a candy crunch, whilst any gummy sweet will surely excite the adventurous shoppers! As always, our wide range of pick and mix sweets includes sugar-free and vegan options throughout, so it’s just a case of picking those that go down best come Shrove Tuesday.
When it comes to indulgent sweet delights, texture is just as important as flavour. And there are plenty of people who love a crunch. There are a range of routes you can take here, all with fantastic results.
For both taste and crunch, biscuits and cookies and the obvious option. With bags of crushed favourites from a wide range of brands on offer, there’s plenty to excite shoppers. From Lotus Biscoff Crumbs to Crushed Oreos both with and without creme, there’s plenty of choice to offer customers something they’ll go crazy for.
If shoppers are searching for something crunchy, what better to offer than Cadbury Crunchie? Providing a pack of pre-crushed pieces of the beloved honeycomb chocolate bar, Cadbury Crunchie Bits will go down a treat and may well prove to be the inspiration that gets shoppers excited for their crepes!
Whilst many people prefer sweet pancakes, one of the best crunchy toppings is from team savoury. Putting Roasted Nibbed Peanuts on a pancake would be phenomenal, wouldn’t it? Especially with a chocolate sauce! The smaller nibs mean they’re in littler pieces, so it’s easier to get a great spread of crunchiness across your pancake.
All of the sweets and garnishes may steal the show, but you can’t call it the ultimate pancake without a delicious base beneath them. Within our range of sauces and spreads, there are some tasty options that are a must for any Pancake Day masterpiece.
A hugely popular spread, the Lindt Hazelnut Chocolate Spread will melt on a pancake and then melt in your mouth. The rich spread will add class to any crepe, and if you put it on your shelves it won’t be there for long. You’ll also find smooth and crunchy versions of Lotus’ Biscoff Spread, whose moreish flavour has a wide appeal.
From across the Atlantic, there’s the truly unique Marshmallow Fluff. The marshmallow spread is available in multiple flavours, which are all amazing. Also from America, the Reese’s Peanut Butter Sauce will drive folk nutty whilst the Hershey’s Chocolate Flavour Syrup is perfect for chocoholics.
Crazy Frosty Factory offers a wide range of delicious flavours that your ice-cream-loving customers will want in the mix. Ice cream is a popular topping for pancakes, but these sauces are incredible with or without it! Ranging from Chocolate and Strawberry to Creamy Egg and beyond, there is plenty of wow factor to choose from and fill your shelves with.
Your customers already love your stock, but there are plenty of ways you can still improve their experience. Pancake Day kits would be well received, whether you pre-package it, offer a special deal or have a themed pick n mix.
For a pre-packed kit, there are several packaging options that will really show off the great toppings you’ve put together. A box like these White Kraft Window Sweet Boxes will let customers sneak a peek at the goodies inside, whereas our 8 Section Nibbles Platters will keep the toppings nicely organised.
It would be easy to offer a deal, too – which customers would truly appreciate. What that is exactly is obviously up to you, but a pick of two or three toppings and a sauce or spread for a set price would entice shoppers and build excitement even further!
As a confectionery wholesaler, we work hard to ensure that you have the stock you need for every occasion. Pancake Day may not be a date that you usually mark in your calendar, but by tweaking your offering and maybe a few new additions you can ensure that it isn’t a flash in the pan. From a retail point of view, the biggest bonus of Pancake Day is that any stock you promote won’t be out of place any other time of the year! That applies whether it's marshmallows, baking supplies or bulk chocolate - they're always popular!
If you have any queries, on anything from delivery to specific products, contact our team and they’ll only be happy to help!
