When it comes to the delicious taste of candy, there are many people out there that can think of nothing better.
Now here in the UK, we don’t ordinarily use the term candy, preferring to use sweets or confectionery. But we all know what candy is though and what that means in terms of taste sensations!
For anybody with a particularly sweet tooth, it doesn’t take much of an excuse to indulge in sweets and candies. But just in case you needed an extra reason to provide your customers with, June is National Candy Month.
In the latest Hancocks blog, we take a look at what this means, how you can embrace it as a retailer, and the various options we have available to you from our range of wholesale sweets.
National Candy Month is a great excuse to celebrate the beautiful and brilliant world of confectionery in all its glory.
People of all ages have their favourite sweets, and National Candy Month is as good an excuse as any to treat themselves to those beautiful flavours once again.
The month is particularly well celebrated by our friends across the pond in the USA. This is where National Candy Month originates, with the month being established by the National Confectioners Association as a way of promoting the confectionery industry. In the US alone, the candy industry has more than 100 years of history and employs more than 55,000 candy makers and other staff.
While the economic impact of the candy industry is therefore palpable, so are the flavours and feelings that eating our favourite sweets brings.
As a retailer, enhancing or bringing in a brilliant new selection of wholesale candy can add something special to your range this June, and be a really fun part of celebrating National Candy Month.
You can promote the fact it is National Candy Month generally, and potentially apply discounts or deals to your confectionery array to help encourage customers to buy some sweets for themselves or their friends and family during these summer months.
You might consider adding more candy and sweets to parts of your store where they could be bought as impulse buys. This would include areas close to your tills, while specific displays to promote your candy range can help get customers excited and secure you some additional sales.
If you’re feeling particularly generous and looking to add some sweetness to your customers’ experience, you might throw in some candy as part of other deals or make them available for free for your customers when leaving the store. This could work wonders for your brand image and develop customer loyalty!
Hancocks is one of the leading wholesale confectionery suppliers of sweets in the UK, providing a superb array of product options for customers.
Our collection of wholesale candy options is truly impressive, with a host of pick & mix options, jelly and soft sweets, chewy sweets, and hard boiled candy available.
We also have a dedicated American range that can really help you promote the ‘candy’ angle. And what’s more, you can stock up on chocolate, ice cream products and crisps and snacks from the Hancocks range.
Here’s to a happy National Candy Month this June. Be sure to celebrate in style with fun and unique products from Hancocks.
Be sure to take a look through our delivery options too. And if you have any questions, simply get in touch with the Hancocks team. We will be happy to help!
